Writing for online fashion companies is a sweet gig for every girl or boy who enjoys writing about designers, trends and other fashion-related news. The fashion world is creative; thus igniting the creativity in a writer to come out even more.
What does it entail?
Writing for online fashion companies can bring in a slew of mouthwatering opportunities, depending on what skills you possess. For example, as a journalist, I write articles, conduct interviews, create editorial calendars and design graphics that cater to fashion and media companies. My skills in journalism also grant me expertise in editing and copywriting. So now not only can journalists write for online fashion companies, we can produce marketing materials and sales copy!
Keep these three things in mind when writing for online fashion companies.
Know your audience.
A fashion journalist should always have an idea of the audience a brand or company is targeting before agreeing to write or edits its content.
Brainstorm short and long tail keywords associated with the company you are writing for. This way, it will be easy to target the company’s ideal audience with your articles. In addition to finding the company’s audience easily, using keywords will aid you in creating consistent content for the long run.
Write to connect.
Use a relative tone. Finding your writing voice will be cake after learning and comprehending the audience you are writing for. By knowing your audience, you crack the code on relating to them through your writing.
Be yourself. Although you are writing on brand when you assist other companies, do not lose your personal voice. This is another trick to being an authentic writer who connects with his or her audience effectively.
In addition, interactive factors to your content such as infographics or shoppable galleries increases engagement. This is a wonderful advantage when writing online.
Know the lingo.
Staying abreast on the latest trends and news in the industry can help greatly, especially when trying to pitch ideas or create editorial calendars. I also find reading and studying necessary, especially if you want to be the best of the best. Know the current challenges the fashion industry is facing. Create a plan for how you will navigate these challenges to success as a fashion journalist.
Practice in your spare time. Start a fashion blog or diary. Read and discover new fashion publications and websites for writing inspiration. The more you immerse yourself within your craft, the easier your creative production will become.
Most fashion companies nowadays are promoting more than just clothing -- they are promoting values and lifestyles. Each fashion brand caters to a specific demographic. It is not enough to just sell clothing or services anymore.
Consumers are demanding value from the brands they support. By implementing these three basic elements in your online fashion writing, you will be well on your way to writing stories that fascinate fashion lovers and inspire new ones.